Of all the causes in the world that need money, why are we choosing to plant trees? Let’s take a look.
We wanted to make sure this company did some good in the world and didn’t just focus on profits and growth at the expense of everything around it. But what was the best way to do that?
Well, when we took a deep dive in that direction, we discovered a hidden gem that has far reaching benefits for myriads of living creatures, ecosystems and economies — all of which is supported by science.
The (not so) hidden benefits of trees
As the climate catastrophe worsens with every year, scientists and economists around the world are doubling down on efforts to right the ship.
And a consistent theme of this new research is that trees (and the ecosystems they support) are vital for the planet’s long term stability, and are actually doing a lot more good than we initially understood.
Discovering some of these profound impacts helped us to settle on the goal of tree planting and reforestation as our core hope for this website:
1. Trees protect dying rivers and help prevent droughts
As the climate changes around the world, rivers that once flowed freely are drying up due to overuse, land clearing and scattered rainfall patterns.
Nowadays it’s common to have drought year after drought year interspersed with un-seasonal storms which degrade riverbanks and top soils, and wash nutrient (and fertilizer) rich soil into the ocean where it corrupts corals and sea life. This terrible worsening feedback loop affects food production, water tables, and the fertility of the land.
These catastrophic patterns can be corrected through reforestation and grass planting, the maintenance of coastal forests and wetlands, and the correct allocation of water to farms. Even in a few short years, projects to restore damaged creek beds and rivers have yielded extraordinary results for farmers and native species alike.
2. Trees can prevent disease and make you healthier
Controlling for things like income and age, research has found that living near trees makes you physically healthier. In fact, it is estimated that trees save the healthcare system approximately $7 billion a year globally by filtering air pollution and thereby preventing some cancers and respiratory diseases. This has profound impacts for city planning, and the choices we make about deforestation and urban growth.